Listen to the Health Care: Get Into It! jingle.
Iroquois Healthcare Association has been a leader in developing the Health Care Workforce for Upstate New York using the “Health Care: Get Into It! You'll Get So Much Out of It” campaign as a successful tool in raising awareness of health care career opportunities. The campaign has been particularly useful for recruiters, educators, students, parents, and prospective health care workers. This media campaign has been successfully used within local hospitals, state labor department career and job fairs, colleges, and high schools.
As health care providers strive to maintain the workforce needed to carry out their mission, the "Health Care: Get Into It! You'll Get So Much Out of It" campaign assists in addressing the recruitment challenges facing the industry.
The "Get Into It" campaign has been successful in raising awareness of health career opportunities, particularly among youth. An interactive web site that serves as a resource for recruiters, educators, students, parents, and prospective health care workers.
The Get Into It! multi-media campaign includes the following:
Lively four-minute video designed to introduce audience to the benefits of a career in the health care industry.
Radio Ad / Jingle
Professionally created, one minute jingle, describes the benefits of a health care career and directs students, teachers and parents to investigate careers on the interactive “Getintohealthcare” web site. The radio “donut loop” may be customized to your organization or event.
TV/Cinema Screen Ads
A 30 second spot featuring youth speaking to youth about the excitement of a health career. May be
customized for your organization or event.
Print Materials and Promotional Items